Hulu and Netflix will be among apps that will make use of what he called a ‘canvas app’ that will allow users to watch movies and TV from Hulu or Netflix right on top of Facebook itself, popping up in a video player in the same way that the prompt boxes - which Facebook wants to get rid of - do now. Mog, Vevo, Rhapsody, Turntable.fm, Songza, Spotify, DirecTV, IMDb, DailyMotion, Metacafe, Hulu, Netflix and other apps will make use of this new, more open sharing permissions change, Zuckerberg said. So to make this work, we completely redesigned the permissions dialogue so that the entire reason you’re adding an app, you’re doing so to get that activity on your wall.’ If your goal is to just add lightweight activity, you’ll never have to see one of these prompts ever again. ‘The new class of apps will help you post stuff to your Timeline but also find new things you might like,’ he said.

The CEO also said that the two categories of apps will be especially able to take advantage of the new Facebook media apps (music, movies, TV, news, books) and lifestyle apps (exercise, food, fashion, travel and more). Zuckerberg did say that ‘building this language is pretty important, so were doing it carefully and slowly,’ he said, not yet revealing when the Timeline or these new apps would roll out to users. You can just eat a meal, you can hike a trail, you can listen to a song.’ ‘You don’t have to like a movie, but you can watch a movie. ‘You don’t have to like a book, you can read a book,’ Zuckerberg said. ‘This year, were taking the next step we’re going to make it so you can connect to anything you want, the way you want.’ ‘You can connect to anything by liking it,’ he said. More changes will come with this new class of apps that will change the language of sharing, Zuckerberg said. ‘Facebook’s mission is to make the world more open and connected, and the way that we do this is to map out all of the things that you’re connected to.’ ‘We believe that eventually all apps that you use will be social,’ he said. Until Timeline, and the upcoming apps that take advantage of Timeline, this sort of ‘open graph’ sharing wasn’t possible on Facebook, Zuckerberg said. We think that this is going to make it so that people can express on an order of magnitude more things than they could before.’ ‘Ticker is a lightweight stream of everything that’s going on around you. ‘People have things they want to sharek but they don’t want to annoy their friends by putting stuff in their friends’ news feeds,’ he said. Zuckerberg said these changes were made to get rid of the pop-up boxes that ask users if they want to share to their walls what they’re doing on Facebook.

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